target audience

Posted on Photo-by-Anthony-DELANOIX-on-Unsplash

How Not to Lose Your Audience When Rebranding Your Business

When done cleverly and strategically, rebranding your business has untold benefits. However, the risks of rebranding certainly run high. One of the biggest dangers is…

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Why You Should be Targeting a Niche Market

  If your business is selling beautiful dresses, you don’t walk into the local rugby club and start putting up posters. Likewise if you’re selling…

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Posted on Virgin Media Ireland's PLAY Magazine content marketing Zahra Media Group

Case Study: Virgin Media Ireland’s Play Magazine

Client: Virgin Media Publisher: Zahra Media Group Services: Content strategy, content creation, design, digital magazine design, print production and occasional event support. Audience: A broad…

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