strategy

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The Role of Print when Marketing to Parents

As marketers, you’ve undoubtedly been involved at least once in the on-going debate about where print sits in the world of publishing today. There is…

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How Not to Lose Your Audience When Rebranding Your Business

When done cleverly and strategically, rebranding your business has untold benefits. However, the risks of rebranding certainly run high. One of the biggest dangers is…

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How to Successfully Rebrand Your Business on Social Media

Kate Gunn, our Head of Social in the Parenting Division, reflects on our recent win at the Irish Magazine Awards 2018 for Best Use of…

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What Are The Benefits of Internal Linking?

Emily Elphinstone is a Digital Content Assistant here at Zahra Media Group, a former actor and a queen of linking internally. In this post, she…

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Posted on Case Study_ Utilising Email & Video For Client Campaigns

Case Study: Utilising Email & Video For Client Campaigns

When encouraging users to sign-up to a product, or to hand over their details in any way, it is important to make the process as…

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Authentic Living And What This Means For Brands

Did you know that 85% of moms participate in DIY and fixing things in the home? Initially a knee-jerk money-saving reaction to the recession, this lifestyle shift has become…

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