marketing

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Three Key Takeaways About the Future of Video from Social Media Live

  It was a really great day at the RDS on Thursday October 25th for Social Media Live, the inaugural event organised by last year’s…

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Marketing to Pregnant Women

Suzanne Davis is Head of Sales at eumom, in addition to being a hockey player and mum to three children. She knows the intricacies of…

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A roundup of the greatest April Fools Day marketing jokes

  Instead of pulling a stunt ourselves this April Fools, we decided to honour some of the best marketing jokes from the past. Take a…

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4 of our favourite piggyback marketing campaigns

One of the greatest challenges of marketing is the first burst – grabbing someone’s attention and diverting it from competing media, devices and distractions. Some…

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When Irish Eyes Aren’t Smiling: St. Patrick’s Day marketing blunders

St Patrick’s Day is a worldwide phenomenon, but not every marketer has the luck of the Irish. Here are a few examples of cultural fumbling…

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Why does nostalgia marketing work so well?

  With a vast majority of marketing campaigns focusing on the future, (what will happen if you purchase this item, how your life will be…

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