Posted on everymum the new name for eumom

How to Successfully Rebrand Your Business on Social Media

Kate Gunn, our Head of Social in the Parenting Division, reflects on our recent win at the Irish Magazine Awards 2018 for Best Use of…

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Posted on Facebook algorithm changes

How to Play the Facebook Game when the Goal Posts Keep Moving

Kate Gunn is our Head of Social, the fastest runner in our Zahra Running Group and an expert in navigating the social media waters. In…

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Posted on google

From A to Zahra, Episode 6: F is for Facebook

When it comes to content and the letter ‘F’, there is really nothing else you can talk about but Facebook. And fortunately, Zahra’s Head of…

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Posted on Case Study_ Utilising Email & Video For Client Campaigns

Case Study: Utilising Email & Video For Client Campaigns

When encouraging users to sign-up to a product, or to hand over their details in any way, it is important to make the process as…

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Posted on minding online community

Tending the Village: Minding an Online Community

  As the Social Media executive at eumom, Jennifer Roche has loads of experience in the care and maintenance of an online community. In this…

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Posted on Customer engagement

Engagement Round-up: What People are Saying

Engagement is one of those things that can be hard to achieve. Everyone is striving for it but it can be an elusive goal. We…

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