Easy Parenting

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A New Magic Circle: Zahra Media Group Wins Publisher of the Year

John Mullins, CEO of Zahra Media Group, talks about our win at the Irish Magazine Awards 2018 for our outstanding year in Irish publishing. What does winning…

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Easy Parenting hosts Mums for NUK Event

  Easy Parenting recently played host to the NUK Nature Sense coffee morning, in the Zahra Media Group offices. The event offered new mums the…

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What Can Customer-Focused Events Do For Your Brand?

  Did you know that 73% of consumers say they are likely to buy a product after trying it? Only 25% say the same thing about seeing a television…

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Announcing the NPPA 2017 Winners

Congratulations to all the winners of the 2017 National Parenting Product Awards!

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The Whole is Greater than the Sum of Its Parts: eumom & ZMG Merger

  When you think parenting in Ireland, there are two names that come to mind: eumom and Easy Parenting. Both brands serve Irish families, providing…

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Why You Should be Targeting a Niche Market

  If your business is selling beautiful dresses, you don’t walk into the local rugby club and start putting up posters. Likewise if you’re selling…

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