customer personas

Posted on Guide to creating customer personas

5-step guide to creating customer personas (infographic)

As you carefully craft your content, it’s crucial to always remember who you’re talking to. And customer personas (sometimes called buyer personas), help us to…

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Posted on Importance of Personas

The importance of buyer personas

As you carefully craft your content, disseminate it through advertisements, newsletters and medias old and new, it’s important to remember one crucial detail: Who are…

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