content strategy

Posted on Case Study_ Creating a Multi-Format Campaign for Bosch

Case Study: Creating a Multi-Format Campaign for Bosch

  According to a recent study by Wordstream, the average user spends 88% more time on a website with video. So it makes sense for brands to include video…

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Posted on shutterstock_570917044

Documenting your Content Strategy

  It’s one thing to say that you have a content marketing strategy, but it’s quite another to actually document that strategy and have it…

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Posted on b2b

Same same but different; B2B and B2C content marketing (Video)

    Many people in the content marketing sphere will have very defined interpretations of the marketing requirements of B2B and B2C. But are the…

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Posted on The ultimate content marketing glossary part one

The Ultimate Content Marketing Terms Glossary (Part one)

  Are you new to content marketing and do you need to get up to speed with all those tricky content marketing terms? Well, look…

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Posted on shutterstock_426481501

Interview: Kit Seeborg, US-based Content Strategist

  Kit Seeborg is a content marketing expert. From her time organising the WebVisions conference to writing the book on using SlideShare to grow your…

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Posted on fabian-pig-78637

3 great content marketing campaigns from banks

In recent years, content marketing has become a widespread strategy being implemented more often and by more industries than ever before. One industry doing it…

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