content creation

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What I’ve Learned From My First Six Months as an Account Executive

Andrew Kelly, our newest account executive for the Zahra Media Group content agency, talks us through what he’s learned in his first six months, and…

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Posted on Publisher of the Year, Irish Magazine Awards, 2018, Easy Food, Easy Gluten Free, Easy Parenting, Virgin Media PLAY Magazine, Magazine, Publishing, Magazine Publishing, Journalism, Design, Photography, Food, Parenting, Production, History, Zahra Media Group, Zahra, content, content creation, content marketing, marketing, trends, marketing trends, brands, consumers, consumer engagement, distribution, creativity

A New Magic Circle: Zahra Media Group Wins Publisher of the Year

John Mullins, CEO of Zahra Media Group, talks about our win at the Irish Magazine Awards 2018 for our outstanding year in Irish publishing. What does winning…

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Posted on company-wide approach content

A Company-wide Approach to Content

Content cannot be produced in a vacuum. Well, it can be done, but it’s often not the most effective content. If you’re looking for a…

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Posted on summer

Summer Lovin! Show stopping content marketing campaigns

We love a lot of things about the summer. The days are brighter and longer, there’s a sweeping availability of ice cream and people are…

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Posted on Guide to creating customer personas

5-step guide to creating customer personas (infographic)

As you carefully craft your content, it’s crucial to always remember who you’re talking to. And customer personas (sometimes called buyer personas), help us to…

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Posted on Best industries for creating content

Best Industries for Creating Content

  While it’s possible to create content for any industry, some verticals stand out as being especially ripe for content marketing. A few qualities of…

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