buyer personas

Posted on lionello-delpiccolo-207616

7 ways a content marketing agency can make your life easier (Slideshow)

  Content marketing has proven itself a bit of a star player, with more and more brands opening their eyes to its undeniable value. There…

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Posted on 101

Content Marketing 101 (infographic)

If new or unfamiliar to content marketing, it can seem a bit daunting. Mind-boggling even. It is simply too valuable a strategy to ignore or…

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Posted on b2b

Same same but different; B2B and B2C content marketing (Video)

    Many people in the content marketing sphere will have very defined interpretations of the marketing requirements of B2B and B2C. But are the…

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Posted on Guide to creating customer personas

5-step guide to creating customer personas (infographic)

As you carefully craft your content, it’s crucial to always remember who you’re talking to. And customer personas (sometimes called buyer personas), help us to…

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