We’re excited to announce our podcast launch. The first episode is available in the iTunes store. It’s called From A to Zahra, and we’re setting out to tackle all things content. We figure that will provide us with enough fodder for *at least* 26 episodes.
We’ve decided to go down the alphabetical route, so the first episode is brought to you by the letter A. John and Gina, the co-founders of Zahra Media Group, are the first guests and we discuss agility, authority and algorithms.
(00:1:00 – 00:2:00) Origin story of Zahra Media Group and the launch of Easy Food magazine
(00:2:15 – 00:10:58) John Mullins on the importance of adaptability, a brief history of the publishing industry & why it’s necessary for you to own your content
(00:11:15 – 00:13:25) John’s tips for staying agile, especially if you’re in an industry that’s being disrupted
(00:14:14 – 00:16:15) Gina Miltiadou talks about authority, how to create it and how it plays into content
(00:16:22 – 00:19:30) Gina shares ideas for how to become a thought leader in your space
(00:19:35 – 00:23:30) What happens when a brand loses authority or trust with the public
(00:24:00 – 00:28:10) Tara talks algorithms, what they mean for content and how they factor into social media engagement
(00:29:00 – 00:34:55) John, Gina and Tara ask the hard questions about algorithms, what they mean for the push-pull model of consumption, why impressions don’t really matter as a KPI and why context is king
(00:35:00 – 00:41:35) John wonders about how to introduce ‘new’ into the algorithms, namely why does he get so many zombie movie recommendations on Netflix, and how trust plays into recommendations online
Take a listen and let us know if you have ideas or would like to be a guest on our podcast. Episode 2 is dropping soon, so stay tuned.