Content marketing requires the right tools, just like with any job you’re tasked with. And, the right content marketing tools can help you to get ahead with planning and creating great content, project management, SEO and content promotion.
Take a look as we reveal our six favourites below. We hope you find a few you’d like to add to your toolbox!
This completely free tool is fantastic for organising everything from concepts to documents and even media in a beautifully neat and visual way. You can use it to manage projects, collaborate with other team members and organise pretty much anything.
HubSpot is a clever platform that provides you with all the tools you need to master inbound marketing. Stand-out features include the ‘Marketing Grader’, which tells you the strengths and weaknesses of your site, and the ‘Make My Persona’ tool, which helps you to create content that fits your buyer personas.
BuzzSumo is a strategic platform for content marketing and SEO agencies. You can use it to find influencers and also to discover which pieces of content are performing best for a specfic search phrase.
Hemingway is a smart writing tool that highlights common problems that get in the way of clear writing. It identifies complex words and phrases, lengthy sentences and exessive adverbs, highlighting each and providing an explanation into each error.
Infographics are a fantastic way of displaying content in a more visual way. And this clever tool allows you to easily create those beautiful infographics online. You can choose from hundreds of templates and charts. And, you can also upload your own logos and images. It’s easy to use and great for non-designers.
This social media management tool is great for promoting and monitoring the performance of content on social media. You can schedule social media posts for a number of social networks months in advance, which takes the hassle out of social posting.
If you’d like to discuss any of the content marketing tools mentioned above, or how you could best use them, please don’t hesitate to pick up the phone or drop us an email.