Zahra Media was delighted to represent at the 3XE Digital Social Media & Content Marketing Conference at Croke Park on 11th May. Jeff Bullas, Forbes number one social media influencer, was the keynote speaker and treated the 600 attendees to both a talk on the 3 Keys to Powerful Marketing and a workshop on his top strategies to grow website traffic. Other highlights included Gary Quinn, Senior Editor & Director of The Irish Times Content Studio giving insights into his team’s journey since inception last year and Wolfgang Digital’s case studies on user generated content… which leads us nicely into the first key take away.
User Generated Content is King in 2016
Defined as “More Native than Native Ads Themselves” by Alan Coleman who along with his company Wolfgang Digital has utilised the power of User Generated Content to great success with clients big and small. This was particularly evident in the Wolfgang case study that showed UGC used to build trust around Tesco Ireland through inviting users to submit their own food photography for the chance to win Tesco vouchers.
The one skill you need above all else in content marketing is…
To write good headlines, according to Jeff Bullas. He particularly recommended headlines with ‘Negatives’ as in ‘5 Ways to Fail at…’ and controversial topics.
Hellman’s in Brazil have nailed mobile marketing
As demonstrated by David Hayes, Director of Social, Search and Performance Media, In the Company of Huskies. It’s an oldie, but a goodie…
Your website design must be built to grow traffic, not just look good
As beautiful as some sites look, if they are not optimised for growing traffic they won’t work for your business in the long-run. Jeff Bullas stated the five elements a well-designed site needs are: be content centric, ideally around a blog; optimised for search; designed for email capture; built for mobile; and, have fast page loading.
Cats are the solution to everything. Fact.
As Cian Kennedy, Marketing Manager of Uber, proved with UberKittens.
— 3XE Digital (@3xedigital) April 25, 2016
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