5 content marketing accounts to follow on Twitter


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5 content marketing accounts to follow on Twitter

Twitter is one of the most effective ways to stay on top of the latest in content marketing trends and developments. It acts like a play-by-play of what the industry thought leaders and influencers are thinking. Of course, with over 350,000 tweets sent per minute, it can be somewhat of a minefield trying to pin down the reliable and valuable information. To help you cut through all the noise, we’ve chosen 5 content marketing experts you should follow now.

Joe Pulizzi, @JoePulizzi

Regarded somewhat as the godfather of content marketing, Pulizzi founded the Content Marketing Institute. His twitter is full of really actionable tips for both large and small companies. All content you’ll find here is extremely up to date and often ahead of the trends.



Steve Rayson, @steverayson

Steve Rayson writes for content giant Buzzsumo and really knows his stuff. He also re-tweets some of the best content on Twitter, so you don’t need to do all of the weeding yourself! Anything you see on Steve’s page is value-laden and well put together.



Jay Baer, @jaybaer

Founder of five multi-million dollar companies, New York Times best selling author of five books and with over 25 years experience in marketing, Bayer has quite the portfolio. And his twitter account reflects this, with advice, tips and trends covering a range of areas such as social media, SEO, customer engagement, customer loyalty and inlfuencer marketing.



Ann Handley, @MarketingProfs

Head of content at MarketingProfs and author of Wall Street Journal bestseller Everybody Writes, Handley makes spot-on predictions about the industry. She tweets great content marketing problem-solving articles regularly. As she says herself, she is “waging a war on mediocrity in content marketing”, and she means it.



Erika Heald, @SFerika

Marketing consultant and freelance writer Erika Heald posts useful articles about social media strategy, lead generation and customer loyalty to name but a few. She is experienced in both B2B and B2C content marketing, making her somewhat of an all-rounder.




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