August 2016
Monthly Archives
WHAT ON EARTH IS CONTENT MARKETING ALL ABOUT: PART 4
In the final part of our four-part series we chat to Simon Penson to find out what content marketing is really all about. What is…
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WHAT ON EARTH IS CONTENT MARKETING ALL ABOUT: PART 3
In the third of our four-part series we chat to Scott P. Abel to find out what content marketing is really all about. What is…
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Have we Meta? Six reality-bending marketing campaigns
One of the misconceptions about marketing and advertising is that they are conventional; business-led disciplines hampered by the bottom line and inherent conservatism. However, that…
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The Benefits of Soft Sell
Think of an iconic ad you love. Does the Coca-Cola Company describe the taste of their beverage? Does BMW list the specifications of their latest…
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