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Zahra Media launches New Magazine Easy Gluten-Free

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First Issue Debuts May 6th, 2016.

Dublin, Ireland – April 19, 2016 – Zahra Media Group has unveiled the launch of a new quarterly magazine in partnership with the Coeliac Society of Ireland to coincide with Coeliac Awareness Week 2016.

Easy Gluten-Free is a brand extension of Easy Food, Ireland’s best selling food magazine, and fills a void in the marketplace for the growing number of people avoiding gluten in Ireland. It will provide both coeliacs and those following a gluten-free diet with a go-to source for useful, entertaining and inspiring information on healthy gluten-free living. The 100-page glossy magazine includes more than 65 nutritionist-approved recipes per issue, as well as rich and relevant food and lifestyle news and features. The first issue of Easy Gluten-Free is on newsstands across Ireland on May 5, 2016.

Speaking about the launch John Mullins, CEO, Zahra Media Group, said:

“As publishers of Easy Food magazine, we’ve always been at the forefront of providing Irish homecooks with wholesome, nutritious meals that suit busy schedules and different dietary requirements. With more and more people seeking recipes, products and up-to-date information for gluten-free eating and living, it only made sense to channel our expertise into creating an entire magazine dedicated to these topics. All the recipes have all approved by a qualified dietitian, and we can’t wait for readers to dive in and let Easy Gluten-Free help them celebrate gluten-free living. We are delighted to partner with the Coeliac Society of Ireland to leverage their expertise in this new magazine.”

Grainne Denning, CEO of the Coeliac Society of Ireland, said:

“Coeliac Society of Ireland is excited to partner with Easy Gluten-Free magazine to bring an innovative quality magazine to the gluten free community. A gluten-free diet is the only treatment for coeliac disease. It can be challenging to maintain the diet when first diagnosed. Easy Gluten-Free will make following a gluten-free diet much more simple and interesting, with delicious and healthy recipes ideas for the 1 in 100 people who are coeliac. A healthy and varied diet is something we all should all aspire to irrespective of being affected by a lifetime and incurable food intolerance. Our collective focus is cooking with good ingredients, embracing what you can eat versus what you can’t and improving your health also. Like complementary dishes – we’re a perfect pairing!”

What is Coeliac Disease?
Coeliac disease is an auto-immune disease that prevents those affected from digesting gluten, a protein found in wheat, barley and rye. The disease can manifest itself at any stage in a person’s lifetime, with symptoms including abdominal pain, recurring mouth-ulcers, weight-loss, vomiting and diarrhoea. It is estimated to affect 46,000 people in Ireland.

About Zahra Media Group
Zahra Media Group is one of Ireland’s leading cross-platform media companies and winner of Magazine’s Ireland Publishing Company of the Year 2012 and 2015. It’s Consumer Division publishes newsstand titles Easy Food, XPOSÉ Magazine and Easy Parenting in print and online, and its Content Division helps leading Irish brands drive engagement, loyalty and sales, through original and valuable branded content.

About the Coeliac Society of Ireland
The Coeliac Society of Ireland is a national charity that provides its members with information and support, and works to make Ireland a better place to live for people with coeliac disease. Coeliac Awareness Week runs from Monday, May 9 to Sunday, May 15. For more information, visit www.coeliac.ie

Contact
Tatum Rooney,
Sales & Marketing Manager,
Zahra Media Group
trooney@zahramediagroup.com
01 287 8631; 086 813 5307

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