They say to never judge a book by it’s cover, but let’s face it, we all do to some extent.
You’ve more than likely taken one look at a mixed-format blog post and decided it was interesting. Just like we’re certain you’ve looked at a blog post with a huge chunk of text and no imagery, and instantly decided it was boring.
Your content needs to engage your readers to entice them to come back for more. But, your posts need to be visually appealing to attract those readers first.
With a little extra work and creativity, you can create a blog post that not only brims with great content but that looks attractive too. Follow our clever and actionable tips below to give your blog that extra appeal.
Keep your content short & sweet
Due to the colossal amount of digital content and the growing use of mobile devices, our attention spans are shorter than ever.
Today’s readers look for snackable content. So it’s important to break up large chunks of text to make it easier for readers to digest.
Short paragraphs, no longer than three or four lines, look a lot more enticing than solid blocks of text. And bulleted and numbered lists are another great way to break up long paragraphs.
Dotting subheadings throughout the piece allows readers to scan through content, reading the parts they’re most interested in, adding practicality and allure.
Interestingly, 90% of information transmitted to the brain is visual. And those visuals do more than attract a reader’s attention. They help us with breaking down and decoding text as well as engaging our imagination and boosting our creative thinking process.
Graphics in particular help us to understand difficult concepts much more easily. And, can even increase recollection and retention of a certain concept.
Make sure to use icons, other graphics or maybe even an infographic as well as text, to boost your post’s appeal.
It’s a good idea to get into the habit of adding something of visual interest at every scroll’s depth of your blog posts. Whether it’s a graphic, image or even a video, visuals grab and hold a reader’s attention.
Pictures also enhance emotion. So, the use of compelling images is crucial to engage your audience emotionally. With a simple image, you can add a touch of humour, authenticity or perhaps another feeling to your content.
It’s important to use this mix of snackable text, imagery and graphics to create a blog post that will catch a reader’s attention at first glance.
So what are you waiting for? Now is the perfect time to get started on beautifying your content!
If you’d like to chat more about adding visuals to your content, or if you’d like further help with any other aspect of your marketing strategy, please don’t hesitate to get in touch.