Shoptalk Europe takes place in Copenhagen next week and Zahra Media Group are thrilled to be taking part. The event will host leaders in retail innovation and ecommerce and will focus on the evolution of how consumers discover, shop and buy in an age of digital disruption.
Considered one of Europe’s most anticipated events for innovation in ecommerce and retail, it will host over 2,200 executives who will be sharing their expertise and insider tips on all types of topics, including 225+ world-class speakers.
Established retailers (such as Tesco, Ikea, Harrods) and brands (like Estee Lauder, BirchBox, Philips), plus startups and tech companies (Google, Pinterest, IBM) will join investors, media and analysts in an event to inspire learning, collaboration and evolving.
Sharon Tighe, of Zahra Media Group, will join Patrick Martin (Director, Agency of Others) & Pouya Boland (CEO, Chiquelle.com) on the Marketing Evolution Stage on Monday to discuss ‘Marketing Through Social Platforms.’
This session will explore how leading retailers and brands use platforms like Facebook, Instagram, Snapchat, Pinterest, Twitter and more to raise awareness of their offerings and convert shoppers to buyers. As families with children represent 70% of all consumer spend, Sharon will be sharing survey findings and social media insights on the behaviour of this important demographic – gained from working with Ireland’s largest community of moms, eumom.ie. Sharon will explore how parents engage with social media and how this relationship is changing for brands as increasing numbers of millennials become parents.
Not only does the event bring together people from many different industries and companies, they are also from an international background with participants representing over 50 countries from in and outside of the EU. The 200 companies present at the event will provide access to information from all over the globe.
This truly is an event not to miss if you are looking for the latest trends in the field, but don’t worry if you can’t make it, we will be sharing the ideas and trends we learn about at the event.
Shoptalk started out as an American event which grew from 3100 to 5500 participants in the first two years. You can now book tickets to join an expanded, global experience Shoptalk taking place in March 2018 in Las Vegas.