Handbag sized for convenience, Easy Parenting magazine offers expectant mums and mothers of small children advice on all aspects of her pregnancy journey, early motherhood and beyond. Jam packed with information with a price tag of just €2, Easy Parenting is an easy to navigate magazine with four sections – pregnancy, precious beginnings, just for you and family. It has a diverse nationwide distribution through all good newsagents, supermarket chains and home delivery.
Circulation: 7,521 ABC Audited
Easy Parenting magazine has been offering Irish parents expert advice and assistance for over five years. Mumsonline is the natural extension of the trust and support that we have built up over those years. We aim to help parents in every aspect of their parenting journey – from conception to empty nest syndrome (though that may seem a very long way off for many!)
Zahra Media Group teamed with Millward Brown to develop the National Parenting Product Awards (NPPAs) – the objective is to independently and rigorously test products in the parenting category among consumers and experts. The results of the testing are published in the National Parenting Product Guide – the first consolidated source of information for parents and parents-to-be in Ireland trying to select the right product for their babies.
The Ultimate Maternity Guide (UMG) is a glossy 200-page publication created especially for expectant mums. It contains all the maternity and baby information an expectant mother needs in one book. Designed in an attractive consumer-friendly style, the guide brings the pregnant reader through the whole journey of pregnancy, explains the labour and birth process, offers essential newborn care advice plus important information for the first 12 months of a baby’s life. The Ultimate Maternity Guide reaches 43,000 expectant mothers and is distributed via seven maternity hospitals in Ireland and is also sold on the newsstand (10,000 copies) and via antenatal clinics throughout the country.
The Ultimate Parenting Panel is a community of 2,000 parents that we access for market research and for our consumer brand clients.
We also have a team of experts at our fingertips offering advice on all aspects of parenting.