eumom was set up with a simple yet powerful idea – to create a community where moms can feel supported, informed and empowered with trusted expert advice & peer recommendations with our moms sharing their experiences with one another.
Our commitment to helping moms to connect and support each other has earned us an award-winning reputation among young families, parenting professionals and client brands such as Unilever, Pampers, SuperValu & Skoda. Expectant parents are not only shopping frequently and spending more, they are also information-hungry and are researching and purchasing products they have never bought before. They are willing to spend more on items that are high quality and can often spend irrationally.
New and expectant parents are establishing spending behaviours and brand loyalty that continue as they raise their child over the following decades. These habits will not only inform their regular weekly grocery shop but also larger purchases, such as choice of car, holidays, insurance and home. The customer lifetime value of expectant parents cannot be underestimated.
As Ireland’s largest and best-loved parenting community with over 300,000 registered members, eumom is committed to facilitating relevant cross-platform communications which add value at all times and connect moms with useful and timely brand messages through:
native content, video and display
large engaged social media channels
170,000+ opted-in email database
family purchasing insights, product testing and unrivalled research
84% of eumom moms-to-be join in the first 12 weeks of their pregnancy and 99.26% of eumom members say they recommend eumom to other moms.
eumom also has numerous offline touch points including;
a unique partnership with 17 Maternity Hospitals, accessing 90% of moms-to-be with our Pregnancy Information Pack and Pregnancy Diary
nationwide sampling through the much-loved, eumom Gift Bag, 75% penetration
popular brand sponsored nationwide events
Moms are responsible for 85% of all purchasing decisions in a household. They are 38% more likely to own smartphones than the regular population and spend twice as much time online. Moms are actively searching for consumer advice and tips on what to buy and what not to buy. They are seven times more likely to click an advert on social media than the average social media user. Since 2000, eumom has been helping women navigate all aspects of their parenting journey, from conception and labour, all the way through to breastfeeding, school, family finances, relationship advice and beyond. We listen carefully to Irish moms and know what they need to feel supported.
Mothers play an amazing role in the lives of their children, their families and their wider communities. Our mission is to provide the very best online resources for moms and mothers-to-be and help them to connect with other moms, parenting experts and reputable brands so that they can share a problem, get some useful tips or find a good deal for their family.
That’s why eumom is Ireland’s most trusted pregnancy and parenting community for moms.
Get in touch if you’d like to learn more about tapping into our community of mums!