We decided to ask around the office and see what websites and Twitter accounts that people found to be the most helpful for doing their job better. The answers we received are fantastic and compiled down below for continued inspiration/education. Let us know if there are any that we missed…
Websites for working smarter
Buzzsumo is chock full of useful information. From their content discovery tool to their trend research to their blog to their webinars (which come highly praised), this is one website where it’s possible to lose hours of your workday while learning new things. Be sure to bookmark this one!
The Learn Inbound blog is like a mini-conference unto itself. There are videos, key takeaways from their events and loads of useful marketing tactics. We love supporting our local resources and after having attended a few of the Learn Inbound events in the past, we cannot recommend these guys enough!
This is the grandaddy of them all, the one we all look to and the leading expert in the space…HubSpot. If you’re not using their tool, you can still glean so much insight from their blog, whether you’re in marketing, sales or customer success. A must-read!
Tools to improve your skills
Grammarly offers a whole suite of tools that we use on a regular basis. From their Plagiarism Checker & Proofreader to their online Grammar Check to their Chrome extension, we’re big fans of this company and all the ways they make our writing our better.
If you’re looking for help with headlines, look no further. CoSchedule has a fantastic headline analyzer that provides data around how readable your headline is, how well it will perform based on length and other tips on improving your article’s headline. Your headline will determine how many people click on your article and it’s one area we could all work on.
Moz has a free Keyword Explorer that made the lists of many here at Zahra Media. If you’re looking for way to discover and prioritise the keywords you want to rank for, you can’t go wrong with this tool.
Twitter accounts to follow
ℹ️ Your website is your virtual calling card, so pay attention to how it’s optimized in these four aspects. pic.twitter.com/rrb8qchxSI
— Larry Kim (@larrykim) March 13, 2018
A clear plan on how to tackle organic reach and engagement on Facebook: https://t.co/YvAmZ5ZEEA pic.twitter.com/1ZSgZAoGXS — Hootsuite (@hootsuite) March 13, 2018
— Jeff Bullas (@jeffbullas) March 8, 2018
How the Best Newsletters Get – and Keep – Readers’ Attention https://t.co/6KcoukTL7D pic.twitter.com/1c2eJx4daf — Content Marketing (@CMIContent) March 13, 2018
Resources for a better workplace
If you’re looking to build a better work culture, The Energy Project is a wonderful place to get started. With ideas for a more human-centered workplace, this website is fantastic inspiration for all we can achieve with intentional thinking and putting employee’s needs first.
The content shared on LinkedIn offers many educational opportunities, from learning more about marketing to finding out about trends in your industry or seeing what others in your space are doing. And LinkedIn is a wonderful place for B2B marketers to hone their skills and spread the professional word about their own workplace.