There are many reasons why content marketing is a must-have for B2B companies. Since it can take longer for a B2B buyer cycle to close, it’s even more important that those companies are offering potential customers content every step of the way. Additionally, most B2B purchases require many different stakeholders to be involved, so a company needs to be creating content for all those different people, whether they are C-level, directors or user level. It’s not one size fits all when it comes to the B2B buyer.
This is just one reason content is crucial for B2B companies. Beyond the usual SEO argument, content can also be the secret ingredient to closing more sales and to increasing the bottom line of the business.
If you’re still not sure what content marketing can do for your B2B company, then take a look at the infographic we made in support of great content. Simply click on the image below to read more.
We lay out 7 reasons why content can help your brand, recent stats around B2B buyer behaviour (say that three times fast) and a case study that shows some results seen from an effective content marketing campaign.