August 2016

Monthly Archives

Posted on Content Resource

WHAT ON EARTH IS CONTENT MARKETING ALL ABOUT: PART 4

In the final part of our four-part series we chat to Simon Penson to find out what content marketing is really all about. What is…

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Posted on content marketing

WHAT ON EARTH IS CONTENT MARKETING ALL ABOUT: PART 3

In the third of our four-part series we chat to Scott P. Abel to find out what content marketing is really all about. What is…

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Posted on Movie marketing image

Have we Meta? Six reality-bending marketing campaigns

One of the misconceptions about marketing and advertising is that they are conventional; business-led disciplines hampered by the bottom line and inherent conservatism. However, that…

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Posted on softsell

The Benefits of Soft Sell

Think of an iconic ad you love. Does the Coca-Cola Company describe the taste of their beverage? Does BMW list the specifications of their latest…

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